Marketing
Ever wondered why some stores carry products that others don't? Or how companies decide whether a new soft drink will succeed or fail? In Stetson University’s Marketing program, you'll develop decision-making skills crucial for success in fields like digital marketing, marketing research, advertising and supply chains.
Why Marketing at Stetson University?
Choosing a major in marketing equips you with the tools to understand customers and the intricate market dynamics that shape organizations. As a marketing major, you'll develop skills in analyzing, synthesizing and evaluating decisions crucial for organizational leadership. Benefit from small class sizes, direct interaction with faculty and collaborative team projects with industry partners, providing real-world training essential for your future success. Access to state-of-the-art equipment and software enhances your preparation for a rewarding career.
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"Stetson's marketing major provided invaluable skills that have been the foundation of my career over the past decade. The marketing major gave me the strategic mindset and adaptability to excel across industries, ultimately allowing me to build a business that makes a real impact. I will forever cherish my years as a Hatter!"
Nezha Elabbassy COO at 4ever Lending USA Stetson '19 Marketing & International Business
“Stetson University prepared me to tackle any situation or problem head-on in a thoughtful manner, defining me personally and professionally. Through Stetson, I realize that every one moment is memorable and each one can be as life-changing as I let it be."
Peter Urscheler ’06 Marketing with minor in Management Information Systems
Career Outcomes
After graduating from the program, you'll join alumni who have made significant impacts across the globe in diverse fields ranging from fashion to logistics. You'll also have the opportunity to follow in the footsteps of other graduates who have pursued further education in MBA and PhD programs or law school. This broad network and range of possibilities will equip you to carve out your own successful path in the dynamic world of marketing.
As you begin your journey, you will work with some of our distinguished faculty and dedicated professionals who will provide you with personal attention and expert guidance to help you thrive academically and professionally.
- Carol Azab, PhD, Southern Illinois University
- Yiorgos Bakamitsos, PhD, Northwestern University
- Michelle DeMoss, PhD, University of Florida
- Scott Jones, PhD, University of Oregon
- Carolyn Nicholson, PhD, Virginia Polytechnic Institute and State University
Students must meet General Education Requirements in addition to specific requirements within the major area of study.
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